15 Free Google Tools That Will Enhance Your Marketing Strategy

tools Apr 28, 2021

Google has tons of free tools available for you to take advantage of and improve your marketing efforts.

Take advantage of these top 15 free Google tools your business can use for marketing.

1. Google Drive

Store, share, and collaborate on files and folders from any mobile device, tablet, or computer.

Easily monitor the web for interesting new content about your industry and services, plus be the first to be alerted to any new mentions of your business, your clients, your neighborhood, or even your name. This is a great free tool for reputation management.

3. YouTube

No matter what type of business you have, what industry you’re in, or whom you’re targeting, you need to be active on YouTube to get free exposure.

4. Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your website, video, and social networking sites and applications.

5. Google Search Central

Want to improve your SEO? Google has free tools that will help you figure out how healthy your website is for search engine discovery. You can also access guides and online courses that show you exactly what needs to be done to make an SEO-friendly website.

6. Google Translate

Need to understand what is being written in another language? Simply copy and paste text from emails, blog posts, or any document. Get a translation in an instant. No need to hire a translator.

7. Google Keyword Planner

Choose the right keywords to get in front of the right customers. Google Ads help you make the most of your digital marketing by offering ad types and essential tools that help you reach your audience across Google, YouTube & millions of web pages.

8. Google My Business

With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with clients across Google Search and Maps.

9. Google Calendar

A digital calendar service that keeps you organized. As business owners and marketers, we’re constantly on the go. Google Calendar makes it easy for you to add events and manage your daily schedule.

10. Google Insights

PageSpeed Insights analyzes the content of your web pages, then generates suggestions to make them faster. Don’t lose your clients because your page loads too slowly.

11. Google Optimize

Engage your website visitors like never before. Create personalized experiences and run website tests — for free.

12. Google Trends

This easy free tool will help you keep your "finger on the pulse" and stay informed about what’s happening in the world around you, so you can adjust your marketing efforts.

13. Google AdSense

Earn money from your site. Millions of advertisers compete for your ad space. That means more money, more relevant ads, and more ad spaces filled.

14. Google Blogger

Google enables you to publish your knowledge your way. Create a unique and beautiful blog. It’s easy and free.

15. Google Voice

Get free voice and text on all your devices. You can send and receive calls or texts from your phone, desktop, or tablet. Save time, stay connected. From simple navigation to voicemail transcription, Voice makes it easier than ever to save time while staying connected.