Here is an idea for you.
If you love to write emails and create products then this is for you. Or, another alternate way is to outsource your email writing and product creation.
But this is so simple and clean, I thought it worth mentioning.
There’s a woman I know who never, ever promotes other people's products to her list. She simply won’t do it.
Instead, she only promotes her own products. These products are usually 10-30 page PDFs. Some are shorter "cheatsheets". About once a month she creates a single 10-20 minute video tutorial in which she simply converts a PowerPoint to a video while narrating the audio.
She also has a monthly paid subscription to a newsletter in which she includes the first draft of her newest products she is developing.
Every day she writes and sends out a new email to her list.
And for 3 to 5 days she’ll promote just one product. Then when she’s done promoting that one, she’ll move on to the next one for 3 to 5 days.
She’s is continually creating new products and she also promotes the same products multiple times.
Let’s say she’s got 20 products. If she promotes each one for 4 days, then she doesn’t repeat a product promotion for 80 days.
She has no complicated autoresponder sequences because she doesn’t need them.
And her emails are conversational and fun to read. She shares stories, anecdotes, case studies, humor, news and things that are controversial or edgy.
Her readers never know what to expect in the next email but they always know it will be entertaining.
Her conversion rates are high, her returns are next to zero and her list loves her because she doesn’t bombard them with affiliate products.
If creating 10 or 20 or more products is scary to you, it might work best to just focus on one at a time and set a goal to create a new one each week. You could presell them to your list, too, so that you know which ones will be hot sellers and which ones you shouldn’t waste your time on.
She also offers coaching and she does quite well with that, too. It’s simply another product in her rotation. She also offers the monthly newsletter as her core offering.
And once she’s promoted one of her products to the point where it’s not selling as well, she turns around and sells the Private Label Rights to that product.
People who are new to her list are exposed to all of her products in the first 2 to 3 months. If they don’t buy something the first time, they often buy it the second or third time it’s promoted to them.
And she never promotes the same product in the same way. Every email is new and fresh and oftentimes tied to the events of the day.
Her audience knows that the ONLY way they can access her products is directly through her. She does not publish her products as blog posts since she reasons that competitors will steal her original work.
I’m running out of things to tell you about her system because it really is that simple. If you enjoy writing emails and creating products and you don’t want the hassle and competition of selling other people's products, this simple system might be exactly what you’ve been looking for.
This will only work if you love to write emails and create products, or if you’re able to outsource email writing and product creation.
But this is so simple and clean, I thought it worth mentioning.
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