Your website deserves your attention!

Customise and Revitalise

Your website deserves your attention! Updating the content regularly is not enough anymore. Keep improving the user experience; offer your customers new ways to reach out and interact with you. Stay on par with current trends.

There was a time when Facebook was only for teenagers; now Facebook is a valuable business tool. The same is true of YouTube, Instagram and even WhatsApp. For example, I received a WhatsApp message from Netflix the other day letting me know that a new episode of a series was now available to watch on that platform.

There was a time when that intrusion would have annoyed me, a business contacting me via a medium that I would never have used for business before. But I felt a slight twinge of pleasure at having that reminder pop up. I did want to see that episode—I was pleased to hear about it.

The company “cared” enough to implement a feature that sent me a notice about the release of new content. Did they really need to? No, probably not, but it was a nicely thought out and implemented feature.

In our businesses, we need to do the same.

• Notice what’s happening around you. Stay current.
• Market in such a way that your brand is highly recognizable.
• Keep revitalizing your content.
• Add options to allow your customers and subscribers to customize what they get from you to fit better with their needs.
• Frequently check that your delivery methods are up to date.
• Get your brand out there on all the new platforms.