The One Ridiculously Simple Trick to Get More Clicks in Your Emails (No, It’s Not Clickbait — Kinda)
If you send emails (and I really hope you do —your list is basically your online ATM if you treat it right), then here’s a dead-simple trick to instantly boost your click-through rate without spending a dime or writing a novel.
Ready? Here it is:
👉 Make your link text exactly the same as your subject line.
Yep, that’s it.
That’s the trick.
Simple. Free. Deadly effective.
The marketing equivalent of duct tape — works for everything.
Why This Works (And Why You’ve Probably Been Overthinking It)
Picture this:
Your subscriber opens an email with the subject line:
“How to Train Your Cat to Actually Listen to You.”
First, good luck with that — but let’s play along.
They clicked because they want their tiny, furry dictator to stop ignoring them (which their cat always does except at feeding time).} So the worst thing you can do is yank them down a rabbit hole of “Click here to read more,” or “Find out what happens next…”
Why?? They opened the email for that exact promise. Give them that exact promise as the link!
So instead of:
“Click here for my best cat-whispering secrets”
You use:
“Click Here to Learn How to Train Your Cat to Actually Listen to You”
Boom. More clicks. Happier readers. Fewer “where’s the unsubscribe link?” moments.
It’s Been Tested — And Not Just on Cats
This isn’t armchair theory.
Marketers have split-tested this over and over. Same email, same subject line — the only difference? The link text. Every single time, the link that mirrors the subject line crushes generic alternatives like “Click here” or “Read more.”
If you’re sending any how-to style email, just copy your headline straight into your call-to-action link. Your click-through rate will quietly thank you with extra zeros.
Try It. Seriously.
Next time you send out an email:
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Look at your subject line.
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Copy it.
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Paste it right into your link text.
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Watch your clicks jump like a caffeinated kangaroo.
It works. Every. Single. Time.
Now go forth and get those clicks — your cat is silently watching. 🐈✨
