If you’re marketing online, it’s imperative that you master the language of marketing in order to maximize your results.

That’s right – knowing the language of marketing can actually increase your income. For example, if you don’t know what A/B testing is, then you’re not doing it. And if you’re not...

If you run a marketing campaign through affiliates and sell 2,000 copies of a $9 product, how much have you made?

Odds are, you’ve made $0.

Even if you have upsells, you’re still probably walking away with a few hundred dollars at best.

Why didn’t you make money on the $9 product?

Because you gave away all or nearly all of the...

Last week I gave you 10 ways to be more persuasive and sell more stuff.

This week we continue the series with 5 more ways to persuade your prospects to become your customers, including a method for completely changing a person’s mind, which is not always an easy thing to do.

And you can use these methods in your personal life,...

It’s the ultimate marketing dream: Press a button, send an email, and money comes pouring into your bank account.

But before that can happen, a lot of work needs to go into things like finding or creating the right products for the right audience, finding that audience, and then convincing them they want to buy what you want to sell.

Which...

“8 out of 10 people will read your headline, but only 2 out of 10 people will read the rest of your landing page.”

You’ve probably heard that before…

And ignored it before. Why? Because you didn’t know what to DO about it.

And, you aren't alone.

If you’ve got a lousy headline, then you’re going to have...

Writing headlines that are powerful, that capture attention, that draw the reader into your copy, and that SELL is tough.

It takes work. Trial and error. Brainstorming. Research.

What is this product or service really about? What is the ONE big slam-dunk benefit? How do you convey this benefit in a little headline?

I sense you’re getting...

Have you considered the benefits of adding a coaching component to your business?

Learning something and putting it into practice takes time, patience, and a good coach. This is where you come in handy. Think of your current niche, and as you are thinking about it, is there something within your niche that people need or want help with?

...

On or off the internet, you are always 'selling' something to someone.

Maybe you’re 'selling' your parents on how it would benefit them to pay for your down payment on your first mortgage.

Or you’re 'selling' your spouse on why you both will benefit from a vacation in Europe.

Or you’re 'selling' your boss on what a...

In our first and second posts on Kindle publishing we've covered how to write your first Kindle book in 30 days or less, as well as how to publish your book.

Believe it or not, that covers only half of your job as a Kindle author.

If you want to sell a hundreds or even thousands of copies of your book each and every month, you'll also...

Paid advertising is great because once you’ve got ads and a funnel that work, you can turn on the switch anytime you’re willing to spend money to make money.

But content marketing is still important, and some would argue that in the long run it’s far more valuable than paid advertising.

1. When you compare content marketing with...