On or off the internet, you are always 'selling' something to someone.

Maybe you’re 'selling' your parents on how it would benefit them to pay for your down payment on your first mortgage.

Or you’re 'selling' your spouse on why you both will benefit from a vacation in Europe.

Or you’re 'selling' your boss on what a great employee you are, and ho...

In our first and second posts on Kindle publishing we've covered how to write your first Kindle book in 30 days or less, as well as how to publish your book.

Believe it or not, that covers only half of your job as a Kindle author.

If you want to sell a hundreds or even thousands of copies of your book each and every month, you'll also need to pay...

Paid advertising is great because once you’ve got ads and a funnel that work, you can turn on the switch anytime you’re willing to spend money to make money.

But content marketing is still important, and some would argue that in the long run it’s far more valuable than paid advertising.

1. When you compare content marketing with paid search, conte
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Editor:

This time we're going to be doing a deep dive with a guy who is absolutely crushing it in direct marketing, but Ryan Allaire's story starts out when he and his family were living in a cramped motel room so I think this is going to be a really fascinating and inspirational conversation. He's also one of the most energetic guys you're ever g...

If you charge $47 for a product, will you make more than if you charge $27?

Think about it…

It’s not just the price that matters, it’s also the conversion rate.

If $27 converts better at nearly three times the rate of $47, then $27 is a better price point for you.

Here's the math: 

$27 x 9 = $243

$47 x 3 = $141

But what if you charge $37? Ma...

Thanks to Covid-19, businesses have been pushed from the offline to the online world at record speed, making digital marketing more competitive than ever.

How can you compete in 2021?

Here are 11 changes to make to be successful:

1: If you haven’t already, it’s time to get serious about putting out plenty of great content. Whether it’s one sente...