If there were ever a Kryptonite for authors, it would be this: trying to do everything yourself. Maybe you think that’s the best way to do it. Maybe you worry that you just don’t have the time to hire and train someone.

But when you insist on doing everything yourself, it takes longer to publish your book. The finished product isn’t as strong as ...

When it comes to publishing your book, there’s no shortage of platforms to use. However, one of the most popular is Amazon’s Kindle store. Here’s why you should seriously consider using it…

Amazon Kindle Direct Publishing makes it easy. Some publishing platforms use too much jargon or have complex steps that take hours to complete. With Amazon, yo...

You want to publish an eBook but you’re not sure how you could go about it. You could write it yourself or you could hand the task off to a trusted writer. However, you’re torn between the options and you’re not sure which one is right for you. Here are three quick questions to ask before making your final decision:

Do I Have Time to Write?

Think...

Publishing a book is a great way to build your platform and reach a wider audience. However, your book isn’t just a one-time project that you put on the shelf and forget about after it’s been published. It’s a valuable marketing tool that can help you grow your sales. Here are a few ways you can use your book to sell more products or services…

Add...

“I’m sick and tired of hearing about ‘Know, Like, and Trust.’

I don’t get it.

Exactly HOW am I supposed to get people on the internet to know me, like me and trust me?”

I understand the frustration of this new marketer.

It’s so easy for marketing teachers to tell you to build Know, Like, and Trust into your marketing.

But how often do they t...

From what I can see, right now the fastest way to build an audience online is through podcasting.

Podcast audiences are more engaged and loyal than radio listeners or blog readers. Something like 88-90% of podcast listeners listen to the entire show, including advertisements.

More than half the population are listening to podcasts on a regular ba...

Start a podcast, If you want to…

• reach an audience and build loyalty
• sell products or services
• make crucial networking connections
• build a business

… and you don’t already have a podcast, here’s why right now is the ideal time to start one.

When your audience tunes in to your podcast, you have their attention for 20 to 60 minutes. This is...

This is the final module on how to write and publish your first Kindle book in 30 days.

If you’ve been following along in our first three modules, then you might have your book written by now. If not, that’s okay because there’s no time like the present to start.

Today we’ll finish up with marketing your book including how to make it a best selle...

Last week we covered how to write your first Kindle book in 30 days or less. Now we’re going to cover how to publish your book. While this is not the most exciting step in creating, publishing, and marketing your ebook, it is crucial to get a professional-looking book that people want to buy, enjoy reading, and for which they are happy to leave pos...

Persuasion is convincing someone to do something.

Great persuasion is convincing them it’s their idea to do it.

The human brain can be influenced through its three systems of…

• primal (survival)
• emotions (empathy)
• rationalization (logic)

When marketing is truly working, it’s appealing to all three of these systems simultaneously.

The cla...