“8 out of 10 people will read your headline, but only 2 out of 10 people will read the rest of your landing page.”

You’ve probably heard that before…

And ignored it before. Why? Because you didn’t know what to DO about it.

And, you aren't alone.

If you’ve got a lousy headline, then you’re going to have...

Writing headlines that are powerful, that capture attention, that draw the reader into your copy, and that SELL is tough.

It takes work. Trial and error. Brainstorming. Research.

What is this product or service really about? What is the ONE big slam-dunk benefit? How do you convey this benefit in a little headline?

I sense you’re getting...

No matter what you’re selling or where you are selling it – ads, webpages, video sales letters, email campaigns, and so forth – these 3 techniques will help you sell more products with less effort.

And they’re easy to learn and implement, too.

Persuasive Copywriting Technique #1: The Elephant

Back in the days when a...