Delivering high-engagement webinars and web meetings can be difficult.

People want to be educated or entertained. If neither is readily apparent in your delivery then you won't keep their attention. 

If your content and delivery are not in sync with your prospects’ needs and expectations, you risk losing them as clients....

If you’re following webinar best practices, you need a minimum of 30–45 minutes to teach something valuable.

That means every webinar demands a huge percentage of its audience’s available time in exchange for delivering the promise of its pitch.

How do you get them to show up for your webinar, and then how do you keep them from...