Google makes several algorithm changes per day on average, with most of them being very small.

It’s a lot to keep up with, but there are a couple of things that are worth doing to make your sites rank higher.

The first is link building, where another site links to yours.

They say the more of these links you have, the higher you tend to...

Sometimes even small changes can make a big difference in getting traffic through the Search Engine Results Pages (SERPS). 

1: Your content doesn’t connect with visitors

Buyers want to be heard, understood, and helped. Most of all, they need to feel they can trust the content on your website, or they will leave.

If your content is...

From what I can see, right now the fastest way to build an audience online is through podcasting.

Podcast audiences are more engaged and loyal than radio listeners or blog readers. Something like 88-90% of podcast listeners listen to the entire show, including advertisements.

More than half the population are listening to podcasts on a regular...

If you want to create content that ranks at the top of the search engines and drives organic traffic in 2021, you need to understand how to build topical authority and demonstrate topical expertise. No longer are you optimizing for single keywords but for entire topics.

It all starts during the keyword research phase when you're searching for...