From what I can see, right now the fastest way to build an audience online is through podcasting.

Podcast audiences are more engaged and loyal than radio listeners or blog readers. Something like 88-90% of podcast listeners listen to the entire show, including advertisements.

More than half the population are listening to podcasts on a regular ba...

Customise and Revitalise

Your website deserves your attention! Updating the content regularly is not enough anymore. Keep improving the user experience; offer your customers new ways to reach out and interact with you. Stay on par with current trends.

There was a time when Facebook was only for teenagers; now Facebook is a valuable business tool....

This one is super simple and surprisingly lucrative. 

Case Study

It all started when Bob (not his real name) offered coaching services to his customers. 

Bob only wanted to take on a certain number of students and no more, so he referred any additional students beyond his limit to other coaches. 

These other coaches thanked him profusely for th...

Persuasion is convincing someone to do something.

Great persuasion is convincing them it’s their idea to do it.

The human brain can be influenced through its three systems of…

• primal (survival)
• emotions (empathy)
• rationalization (logic)

When marketing is truly working, it’s appealing to all three of these systems simultaneously.

The cla...

Many new marketers make the painful mistake of thinking the sale is done when the customer buys the product.

Nope.

That’s just the first sale.

Wise experienced marketers who want to stay in business and continue to profit know there are two more "sales" or marketing steps to be made.

First, you’ve got to sell the new buyer on how great your pro...