Persuasion is convincing someone to do something.

Great persuasion is convincing them it’s their idea to do it.

The human brain can be influenced through its three systems of…

• primal (survival)
• emotions (empathy)
• rationalization (logic)

When marketing is truly working, it’s appealing to all three of these systems simultaneously.

The cla...

Many new marketers make the painful mistake of thinking the sale is done when the customer buys the product.

Nope.

That’s just the first sale.

Wise experienced marketers who want to stay in business and continue to profit know there are two more "sales" or marketing steps to be made.

First, you’ve got to sell the new buyer on how great your pro...