Want to create a clear snapshot of your ideal audience?

Follow this checklist to fine-tune focus on who your ideal audience is. Keep in mind, your individual business may or may not need all of this information. In addition, you may need to add some factors to select your audience attributes.

Demographics to Know

• Age
• Gender
• Marital Status
...

It’s the ultimate marketing dream: Press a button, send an email, and money comes pouring into your bank account.

But before that can happen, a lot of work needs to go into things like finding or creating the right products for the right audience, finding that audience, and then convincing them they want to buy what you want to sell.

How do you c...

Some of these are so commonly known, you’ve probably heard of them before.

But the real question is, are you doing them?

Others are less known but crazy effective.

And all of these have been tested and proven on working landing pages and elsewhere.

Ready? Let’s get started…

1: Add a call to action within each section.

If your landing page...

Google makes several algorithm changes per day on average, with most of them being very small.

It’s a lot to keep up with, but there are a couple of things that are worth doing to make your sites rank higher.

The first is link building, where another site links to yours.

They say the more of these links you have, the higher you tend to rank in G...

No matter what you’re selling or where you are selling it – ads, webpages, video sales letters, email campaigns, and so forth – these 3 techniques will help you sell more products with less effort.

And they’re easy to learn and implement, too.

Persuasive Copywriting Technique #1: The Elephant

Back in the days when a circus would roll into town, ...

Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility.

Branding is what gets you noticed and remembered.

It’s what sets you apart from the crowd.

And unlike the vast majority of online influencers and ...

“I’m sick and tired of hearing about ‘Know, Like, and Trust.’

I don’t get it.

Exactly HOW am I supposed to get people on the internet to know me, like me and trust me?”

I understand the frustration of this new marketer.

It’s so easy for marketing teachers to tell you to build Know, Like, and Trust into your marketing.

But how often do they t...

From what I can see, right now the fastest way to build an audience online is through podcasting.

Podcast audiences are more engaged and loyal than radio listeners or blog readers. Something like 88-90% of podcast listeners listen to the entire show, including advertisements.

More than half the population are listening to podcasts on a regular ba...

Customise and Revitalise

Your website deserves your attention! Updating the content regularly is not enough anymore. Keep improving the user experience; offer your customers new ways to reach out and interact with you. Stay on par with current trends.

There was a time when Facebook was only for teenagers; now Facebook is a valuable business tool....

This one is super simple and surprisingly lucrative. 

Case Study

It all started when Bob (not his real name) offered coaching services to his customers. 

Bob only wanted to take on a certain number of students and no more, so he referred any additional students beyond his limit to other coaches. 

These other coaches thanked him profusely for th...