No matter what you’re selling or where you are selling it – ads, webpages, video sales letters, email campaigns, and so forth – these 3 techniques will help you sell more products with less effort.

And they’re easy to learn and implement, too.

Persuasive Copywriting Technique #1: The Elephant

Back in the days when a...

Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility.

Branding is what gets you noticed and remembered.

It’s what sets you apart from the crowd.

And unlike the vast majority of online...

Delivering high-engagement webinars and web meetings can be difficult.

People want to be educated or entertained. If neither is readily apparent in your delivery then you won't keep their attention. 

If your content and delivery are not in sync with your prospects’ needs and expectations, you risk losing them as clients....

If you’re following webinar best practices, you need a minimum of 30–45 minutes to teach something valuable.

That means every webinar demands a huge percentage of its audience’s available time in exchange for delivering the promise of its pitch.

How do you get them to show up for your webinar, and then how do you keep them from...

When you’re ready to upgrade your podcast recording equipment from using your smartphone to something better, I’ve got a couple of tips for you.

It’s fine to start your podcast using your phone, and in fact, I recommend it. Why invest money before you know whether or not you’ll even like podcasting?

But once you’ve...

I’m about to blow your #1 podcasting excuse out of the water.

If you think you can’t start a podcast because you:

A: Don’t know what equipment to buy, how to set it up and how to use it

B: You can’t afford all that fancy, expensive equipment

Then I’ve got ONE word for you: 

Anchor.

Anchor is a free,...

“I’m sick and tired of hearing about ‘Know, Like, and Trust.’

I don’t get it.

Exactly HOW am I supposed to get people on the internet to know me, like me and trust me?”

I understand the frustration of this new marketer.

It’s so easy for marketing teachers to tell you to build Know, Like, and Trust into...

On or off the internet, you are always 'selling' something to someone.

Maybe you’re 'selling' your parents on how it would benefit them to pay for your down payment on your first mortgage.

Or you’re 'selling' your spouse on why you both will benefit from a vacation in Europe.

Or you’re 'selling' your boss on what a...

Sometimes even small changes can make a big difference in getting traffic through the Search Engine Results Pages (SERPS). 

1: Your content doesn’t connect with visitors

Buyers want to be heard, understood, and helped. Most of all, they need to feel they can trust the content on your website, or they will leave.

If your content is...