Persuasion is convincing someone to do something.

Great persuasion is convincing them it’s their idea to do it.

The human brain can be influenced through its three systems of…

• primal (survival)
• emotions (empathy)
• rationalization (logic)

When marketing is truly working, it’s appealing to all three of these systems simultaneously.

The cla...

Everyone's got a book inside of them, just waiting to get out.

And some people have dozens of books that can each be earning them a monthly income… if only they could just get started.

Kindle books can mean true passive income. You write each book once and Amazon sells it for years.

Completely unknown aspiring authors have gone on to write doze...

Paid advertising is great because once you’ve got ads and a funnel that work, you can turn on the switch anytime you’re willing to spend money to make money.

But content marketing is still important, and some would argue that in the long run it’s far more valuable than paid advertising.

1. When you compare content marketing with paid search, conte
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Here is an idea for you.

If you love to write emails and create products then this is for you. Or, another alternate way is to outsource your email writing and product creation.

But this is so simple and clean, I thought it worth mentioning.

There’s a woman I know who never, ever promotes other people's products to her list. She simply won’t do ...

If you want to create content that ranks at the top of the search engines and drives organic traffic in 2021, you need to understand how to build topical authority and demonstrate topical expertise. No longer are you optimizing for single keywords but for entire topics.

It all starts during the keyword research phase when you're searching for rela...

What happens when you combine the latest scientific evidence with everyday simple habits?

You start to feel like you can do, be and accomplish anything.

First, a little background to set the stage…

According to Dr. Andrew Huberman, neuromodulators such as dopamine, serotonin, acetylcholine and others modulate and enhance the activity of particul...

Editor:

This time we're going to be doing a deep dive with a guy who is absolutely crushing it in direct marketing, but Ryan Allaire's story starts out when he and his family were living in a cramped motel room so I think this is going to be a really fascinating and inspirational conversation. He's also one of the most energetic guys you're ever g...

Sometimes you lose inspiration when it comes to your membership site serving your paying clients, and you need more amazing ways to make it interesting and appealing again.

Are you in need of finding appropriate ways to get inspired again and create remarkable content for your site again?

Here are some ideas on how to find inspiration:

 
MONITOR ...

If you charge $47 for a product, will you make more than if you charge $27?

Think about it…

It’s not just the price that matters, it’s also the conversion rate.

If $27 converts better at nearly three times the rate of $47, then $27 is a better price point for you.

Here's the math: 

$27 x 9 = $243

$47 x 3 = $141

But what if you charge $37? Ma...

Thanks to Covid-19, businesses have been pushed from the offline to the online world at record speed, making digital marketing more competitive than ever.

How can you compete in 2021?

Here are 11 changes to make to be successful:

1: If you haven’t already, it’s time to get serious about putting out plenty of great content. Whether it’s one sente...